How to film a job video on your phone in 20 minutes

You do not need a crew. You need one person who likes working for you, and good light.

Decide which way to hold the phone

Upright suits the Phone Reel layout and most people will watch on a phone anyway. Sideways suits the Video First layout. Either way, hold it steady or rest it on something.

Say four things

• Who you are and what the business does
• What the job involves on a normal day
• Why people like working there
• What to do next: "Tap apply, it takes a minute"

Keep it short

Between 30 and 90 seconds is plenty. Film it two or three times and keep the most natural take. A small stumble feels more real than a script being read.

Sound and light

Stand somewhere quiet, face a window, and get close enough to be heard. Clear sound matters more than a sharp picture.

Check before you upload

Anyone in shot needs to be happy to appear. Avoid commercial music unless you have the rights. Then upload it to your ad: it works from your phone's camera roll.